One word of advice, and something I intend to do once I have the money saved up, is to build or buy out property that can support apartments or townhomes. One tough mistake some people make is buying a pair of homes to rent out and they get a nice $2,000-$3,000 a month but that’s it. Buying a house is expensive and the rental prices keep lower income families from potentially coming to you with their money to rent. If you have an acre to work with (more or less is OK too) you should be talking to a contractor to build apartments or townhomes. You will make a little less per unit BUT your audience grows significantly because now you can have college students, single parents, older folks, etc. all able to afford your rental units AND instead of capturing one $1,000-$1,500 a month payments, you can probably charge $700 a month per unit (or more, depending on the market) and build maybe 3, 4, 5, 10 units for the price of a home or two and now you’re making something like $2,100-$10,000 a month. It all depends on what you have to invest but if you’ve got $250,000+ I’d highly suggest you talk to a bank/investor that can get you in touch with a good contractor to build on a property and get permits and take out a matching $250,000 loan (I’ve read that $500,000 is plenty to build a good amount of apartments to start) and you can fill up your apartments and make a killing every month. You’ll have more tenants to deal with but if you’re competitive with your pricing you won’t have a hard time keeping tenants or replacing them.
This can be a little easier said than done, but if you have a large social media following, you can definitely earn money promoting a product or advertising for a company. You can even combine this with different marketing campaigns if you are an influencer and have your own blog (advertisement + affiliate income). This is how many bloggers make money! Again, it is not 100% passive but once set up correctly and then scaled, can be surprisingly lucrative.
It may sound like a daunting task, but it can be explained in a simple way. You have to satisfy a need that people have. Do people want a website that connects them to others with a similar interest? Do they want cheaper air fares? Do they want a personalized career path finder? You don’t have to create something new or ground-breaking; you can simply take existing services, and improve them in some way. Or you can create your own.
Start Something That Matters – Book by Blake Mycoskie, founder of Toms shoes. It’s a great intro to the world of social entrepreneurship. For those who don’t know what Toms is famous for, they donate a pair of shoes for every shoe sold. In a nutshell, this book has strategies on building businesses, a heavy dose of inspiration, and ultimately makes you feel like it’s possible that your one idea could change the world.
Shane and Jocelyn Sams, who were teachers before. Shane listened to my podcast, and he was like, check out this guy Pat, and his wife was like, No, that sounds kind of scammy to me. But then they decided to give creating digital products a try, so Jocelyn created a website called Elementary Librarian where she was selling packages and worksheets to librarians to help them and that site is doing really well. And Shane is a football coach, so he created coachxo.com to sell defensive plays to coaches. Both of those are doing well over six figures a month now, and they’re doing it through pdf files, worksheets and tools that their audience can use to help them in a more convenient way.
Similar to what Chris Guthrie did with his Amazon niche sites back in 2008-09, you should take every dollar you earn and reinvest it into your passive income business…pay for more content to be created, for better (and quality) backlinks to be built, to buy new niche sites etc. At least for the first few years. Chris did this, and it allowed him to go from $0 to $100,000 in just over 12 months.