If you’re starting out, select “Sell as an Individual” to avoid paying an extra $1 per sale. "Professional" costs (at time of writing) $39.99 a month, but you don’t pay the $1 fee for each item. If you’re unlikely to list more than 40 units a month, go for Individual. If you’re selling more than 40, it pays to use the Professional Plan. You can change your choice at a later date if you need to.
"The majority of people I see who are interested in passive income and pursuing it, haven't learned how to create value in the first place. They're just trying to do gimmicks and tricks and formulas. They're trying to do the automation part, but they've missed the point that the automation only spits off cash if it's based first on automating something that actually creates value. If you automate something that is worthless---or worse than worthless, a scam -- it's not going to work in the long run."
I have a system in place to make sure it doesn’t happen. I have my wife who is helping us stay grounded and making sure my head doesn’t grow too big. But I also say to my audience, Hey, If you see me becoming somebody different from who you know I am or who I’m supposed to be, then catch me before I get off track. I’m not about buying a huge mansion, or really fancy cars. I’m more about the family and making it comfortable at home and going on family trips and creating memories.
All the hard work that I put in over the past 10 years online, and over the past 5 years on this blog in particular, is all worth it in hindsight. My blog can now easily earn a full-time income on its own without any further help from me except for monitoring the technical side of things (for which I have a tech person anyway). Of course, I don’t like leaving it alone and love setting new income goals for myself, but this is a really nice thing to have in case anything major happens in my life that takes me away from work.

You can also resell digital products created by others. This is a good option if you don’t have the time to create an ebook or something but still want to earn passive money. Basically, you sign up for an affiliate account with someone who’s created a digital product (ebook, guide, online course, WordPress theme or plugin, etc) and build a site to promote that product. You can either sell it directly on your site or sell it via affiliate links to the primary seller’s site. If you make a sale, you’ll earn a commission.


Yeah, entrepreneurship is definitely not a defined path that can be summed up in one book. I think it’s mostly about having the right mindset and determination/hustle. That’s why I love listening to and watching Gary Vaynerchuk. I think an easy one to start with is “Start Something That Matters.” The right mix of inspiration, motivation, and instruction. Plus I’m just a big fan of the shoes and company. Let me know what you think.
Residual income will continue beyond a specified earnings horizon depending on the fortunes of the industry, as well as on the sustainability of a specific firm's competitive prospects over the longer term. The projected rate at which residual income is expected to fade over the life cycle of the firm is captured by a persistence factor, w, which is between zero and one.

This book is a definite must read, and in the top 5 out of this list.  My favorite use for this book is to help people decide what business model to pursue – for a start anyway.  ie info product v membership site v affiliate marketing.  Since Joel compares them all and shows you the major challenges for each (along with how-to guides), the task becomes a lot easier.
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