“[T]he stream of continuing payments that are earned by Brad and/or Karen from the commissions (current and future) earned by the brokers within a book of business. Residual income arises from all sources of income relating to or derived from an identified book of business, including commissions earned by the brokers within that identified book of business from any source whatsoever.”
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Creating passive or residual income is the ultimate investment dream for many, and it can be achieved via real estate. In fact, savvy investors have been using real estate as a way to create residual income for decades. What exactly is residual income? Simply put, it is income that continues to be generated after the initial effort has been expended.
This is the basic mistake they've made: they've fallen prey to the belief that money and meaning are two totally separate things. They've chosen to make their money from something that feels completely meaningless to them (some business they care so little about, they just can't wait to get away from it and minimize their involvement as much as possible), which they hope will buy them the freedom to do something they actually care about.
If you don’t have a mailing list, then build your list pre-launch. Create a way to capture email addresses on your site and social media accounts and promise that anyone signed up to the mailing list gets first dibs on the book or perhaps a special deal. It’s also important to collect email addresses, so that you can promote future books to existing readers.
I would not have read this post now if I could’ve slept. I’m glad I read it though because I have heard how easy and fast you can make “passive” income and not have to work many times. I am not one to spend on a lot of programs but I am finally realizing how much work is involved in getting to a point where you only work a few hours a week and make a good living.
Now you have some of the basic dos and "do it if you feel like its." But how can you actually earn money from your blog? First and foremost, if your blog is in your specialty area, you should absolutely use it to promote your freelance writing services (even if just linking to your professional site). It can be a highly effective way of increasing business in general. But let's forget about that and think about more direct income from your blogs. Here are the tools and strategies I used to take my small business blog from nothing to a four figure income in just a few months:
Tied into this point, I like how Scott discourages big dreaming from the point of view that when you try to solve too big a problem, you’ll normally fail since you don’t have the resources to tackle it – eg don’t reinvent say ecommerce platforms with complex software, instead create an online video-driven course on how to build online stores using WordPress (as an example!).